With the constant growth of social media platforms and their user numbers, the number of influencers and the opportunity for companies to gain customers through these channels is also increasing. This paper focuses on the effect of product advertising or review by fitness micro-influencers on Instagram in the purchase decision.
  • Project Name: Term Paper “Influencer Marketing im Kontext der Selbstergänzungetheorie” (Influencer Marketing in the Context of Self-Complement Theory)
  • Client: Dresden University of Technology
  • Skills: scientific writing
  • Category: scientific paper
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